The Best F&I Training In The Automotive Industry

As the founder of F&I University, Shaka's experience and expertise make him the perfect partner for dealerships looking to improve their F&I performance.


Contact Shaka today to learn more about how he can help you grow your business.

The #1 F&I Training Class In The Automotive Industry

As the founder of Dealer F&I University and the F&I MasterClass, Shaka's experience and expertise make him the perfect partner for dealerships looking to improve their F&I performance. Just look at his Track Record.


Coming 2025

Who this Class is for

  • F&I Managers that want to Modernize their approach

  • F&I Managers that want to increase their PVRs

  • F&I Managers that want to increase their Product Penetrations

  • F&I Managers who don't want to rely on the desk or leg of any kind to sell their F&I Products

  • F&I Managers who want to Master the Art of outlasting a customers Objections with Closes that work.

  • Veteran F&I Mangers who want to learn a Modern Approach to F&I

  • Sales Associates who want to get promoted into F&I

  • Handling Hard objections from hard customers with strategy.

WHAT YOU WILL LEARN IN THE F&I MASTERCLASS

NEW AND MODERN F&I PRESENTATIONS

ADVANCED CLOSING STRATEGIES

HIGHER PRODUCT % & REVENUE

The "Strategic F&I Closing" Strategy

Dynamic ValueBuild Presentations on all F&I Products

The Art of Closing

Using "Base Payment" as a Closing tool

How to sell Products in F&I without "Leg" or help from the Desk

How to INCREASE your VSC Penetration to above 75% +

How to sell more VSCs from the Service Drive

How to handle "Off Site" Deliveries effectively

Advanced Closing Techniques

How to INCREASE your PVR Immediately and sustain it

CASH DEALS

LEASE DEALS

How to handle third basemen effectively

PLUS MORE

2025 F&I MASTERCLASS SCHEDULE

F&I MASTERCLASS

Atlanta GA. | MAY 2025

WHAT YOU WILL LEARN

AT THIS MASTERCLASS:

How to do New and Modern Dynamic Value Build

Presentations on all products sold in F&I

How to use the Right Closing Strategies in F&I

and When to use them.

How to Overcome any Objection and Close Customers

on your F&I Products

Master 50 F&I Closes

Cash Conversions

Strategic Closing Process

How to Master Cash Deals

More Efficient F&I Process, faster Deliveries

WHAT YOU CAN EXPECT

AT THIS MASTERCLASS:

To Immediately Increase Gross Significantly

Increase your PVR in F&I

Run Higher Number than you ever have in F&I

Set a New Record Month in F&I

Sell More Products Guaranteed

Run Higher Profit Per Product

Run Higher Numbers and sell More

Products on Cash Deals

Build a New F&I Skillset

Higher Customer Satisfaction Scores

WHAT YOU WILL GET AT THE

2025 F&I MASTERCLASS

The numerous benefits available to attendees of the 2024 F&I Masterclass include:

3 Day Access to F&I MasterClass Live

Lunch - Everyday

F&I MasterClass Workbook

12 Month Access to Dealer F&I University

12 week Private Coaching Program

Access to F&I MasterClass MasterMind Group

50% off Future MasterClass Tickets

Certificate Award Ceremony


This F&I MasterClass is designed to be Intensive yet fun, Intentional Value Building your F&I Skillset, so that you can handle any situation in F&I and come out Successful. Your job in F&I is to hit Benchmarks set forth by your Owner and General Manager. What you learn here will guarantee that you'll hit your targets every time! Level Up is the name of the Game. Success through Skillset is how we get there!

TIME TO SET RECORDS!!

In this Master Class, Shaka teaches you EXACTLY what he has taught dealers and F&I Managers around the country that have set F&I Records in their stores!


This F&I MasterClass is designed to be Intensive yet fun, Intentional Value Building your F&I Skillset, so that you can handle any situation in F&I and come out Successful. Your job in F&I is to hit Benchmarks set forth by your Owner and General Manager. What you learn here will guarantee that you'll hut your targets every time! Level Up is the name of the Game. Success through Skillset is how we get there!

LIMITED CLASS SIZE ENSURES ONE ON ONE ATTENTION

Shaka Dyson is a man who knows the automotive industry inside and out. He's held nearly every position in a dealership, and he's passionate about helping others succeed.


That's why he created the F&I MasterClass, a comprehensive training Class that covers everything how to build MASSIVE value in your F&I Products to how to close the hardest situations in you finance office . Whether you're just starting out, or if you're looking to take your career to the next level, F&I MasterClass can give you the skills and knowledge you need to succeed.


Sign up for F&I MasterClass today.

LEARN TO DEAL WITH ANY OBJECTION & CLOSE MORE DEALS

Shaka Dyson is a world-renowned sales trainer, and his Master Class is designed to give you the skills you need to sell more products and close more deals.


Shaka's methods are based on his REAL and PROVEN record of success, as such, he has a wealth of experience helping F&I Managers overcome objections and generate more revenue.

In addition, F&I MasterClass is packed with tools and resources, available to you including Shaka himself for continued learning after the Class. With Shaka's guidance, you'll be able to confidently handle any objection and close more deals than ever before.

WHAT DO OUR ATTENDEES THINK?

Alex T.

But then I took Shaka Dyson's masterclass on the subject, and it completely changed the way I look at sales.


Shaka taught me that the key to closing more deals is to focus on the customer's needs, not on my own agenda. I used to see it as a necessary evil, something that had to be done in order to get the deal closed. But Shaka completely changed my perspective. He helped me to see that F&I is an opportunity to build rapport with the customer and create value for them.


As a result, I've been able to close more deals than ever before, and my sales have increased by leaps and bounds. Thank you, Shaka!"


Tony P.

"I was fortunate enough to attend this MasterClass, and it completely changed the way I approach sales.


Shaka's philosophy is that the best way to close a deal is to be efficient and direct. He teaches that you should always have a clear understanding of what the other party wants, and then offer them something that meets their needs without being overly complicated.


This approach has helped me to close more deals, and I am now able to confidently walk into any negotiation knowing that I have the skills to get the job done.


If you are looking for ways to improve your sales technique, I highly recommend attending one of Shaka's MasterClasses. You will not be disappointed."

Ryan T.

"I used to work in F&I, but I wasn't very good at it.


Shaka's masterclass completely changed the way I look at the position. Now, I'm able to close more deals than ever before! Shaka is a true expert in the field, and his insights have helped me to understand the F&I process in a whole new light.


Thanks to Shaka, I now have a much better understanding of how to structure deals and how to negotiate with customers.


I would highly recommend his course to anyone who wants to improve their skills in this area."

EXCLUSIVE LIMITED TIME OFFER

Don't miss out on the opportunity to Sell more products, close more deals and as a result, make more money.


This is the best deal in the industry to get yourself up to the next level!

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