The Best F&I Training In The Automotive Industry

As the founder of F&I University, Shaka's experience and expertise make him the perfect partner for dealerships looking to improve their F&I performance.


Contact Shaka today to learn more about how he can help you grow your business.

The #1 F&I Training Class In The Automotive Industry


READY TO LEVEL UP IN F&I?

Come join the Best F&I Training in the Automotive Industry,

Taught by the #1 F&I Trainer Shaka Dyson with a TrackRecored of Success

Atlanta GA

May 19th - 21st 2025

Modernize Skillset

This Class is for all F&I Managers who want to Modernize their Skillset. Learn how to Massive Build Value in your Service Contracts, GAP, Tire and Wheel and other Products without the need for LEG or Packed Payments with a New and Modernized Presentation on all of your F&I Products

Increase PVR Immedietly

Learn how to Increase your PVR though selling more Products on more Deals with more Profit while keeping the customer happy and Satisfied. The main measuring of a F&I Managers Job is their PVR. Learn how to sell to tough customers on all deals through a Dynamic ValueBuild Presentation and how to use your New Presentation as a Closing Tool that helps you Close More Customers on More Deals.

"Art of Closing in F&I"

Master the Art of Strategic Closing in F&I and Learn how to Increase your PVR though selling more Products on more Deals with more Profit while keeping the customer happy and Satisfied. The main measuring of a F&I Managers Job is their PVR. Learn how to sell to tough customers on all deals through a Dynamic ValueBuild Presentation and how to use your New Presentation as a Closing Tool that helps you Close More Customers on More Deals.

Master New Dynamic ValueBuild Presentatons

This Class is for all who want to Master Dynamic VlaueBuild Presentations on all Products such as

• Service Contracts

• GAP Protection

• Tire and Wheel Roadhazard

• Key Replacement

• Dent and Ding

• Windshield Repair

• Oil Maintenence

• Environmenta;

• ETC

Master Over 50 Closes

Master Over 50 Original Closes including Rate Objections, TIme Objections, VSC Objections such as "Cost Too Much" "Too Expensive", Outside My Budget", "Can't Afford It", "I'll Self Insure", "I'll Take My Chances", "VSCs are a Scam", " I don't Drive That Many Miles", "I'm Not Keeping it Past the Manufacters Warranty" "Had One Before and Never Used It" Etc, Etc, Etc

Master Cash Deals

This Masterclass in for any F&I Manager that want to Learn how to Master Cash Deals. We train on the hardest customers in the Dealership.

Learn Exactly what steps to take Strategically to sell your products on customers who pay cash or even walk in with a Cashiers Check made out and just want to sign and go.

Learn Much Much More in this

F&I Masterclass May 19th - 21st

WHAT YOU WILL LEARN IN THE F&I MASTERCLASS

NEW AND MODERN F&I PRESENTATIONS

ADVANCED CLOSING STRATEGIES

HIGHER PRODUCT % & REVENUE

The "Strategic F&I Closing" Strategy

Dynamic ValueBuild Presentations on all F&I Products

The Art of Closing

Using "Base Payment" as a Closing tool

How to sell Products in F&I without "Leg"

How to INCREASE your VSC Penetration to above 75% +

How to sell more VSCs from the Service Drive

How to handle "Off Site" Deliveries effectively

Advanced Closing Techniques

How to INCREASE your PVR Immediately and sustain it

CASH DEALS

LEASE DEALS

How to handle third basemen effectively

PLUS MORE

2025 F&I MASTERCLASS

The Best F&I Training in Automotive Industry

Atlanta GA. | MAY 2025

What's Included

The numerous benefits available to attendees of the 2025 F&I Masterclass include:

3 Day Access to F&I MasterClass Live

Lunch - Everyday

F&I MasterClass Workbook

12 Month Access to Dealer F&I University

12 week Private Coaching Program

Access to F&I MasterClass MasterMind Group

50% off Future MasterClass Tickets

• Certificate Award Ceremony

WHAT YOU WILL LEARN

New and Modern Dynamic Value Build

Presentations on all products sold in F&I

How to use the Right Closing Strategies in F&I

and When to use them.

How to Overcome any Objection and Close Customers

on your F&I Products

Master 50 F&I Closes

Cash Conversions

Strategic Closing Process

How to Master Cash Deals

More Efficient F&I Process, faster Deliveries

WHAT YOU CAN EXPECT

To Immediately Increase Gross Significantly

Increase your PVR in F&I

Run Higher Number than you ever have in F&I

Set a New Record Month in F&I

Sell More Products Guaranteed

Run Higher Profit Per Product

Run Higher Numbers and sell More

Products on Cash Deals

Build a New F&I Skillset

Higher Customer Satisfaction Scores

TIME TO SET RECORDS!!

In this Master Class, Shaka teaches you EXACTLY what he has taught dealers and F&I Managers around the country that have set F&I Records in their stores!


This F&I MasterClass is designed to be Intensive yet fun, Intentional Value Building your F&I Skillset, so that you can handle any situation in F&I and come out Successful. Your job in F&I is to hit Benchmarks set forth by your Owner and General Manager. What you learn here will guarantee that you'll hut your targets every time! Level Up is the name of the Game. Success through Skillset is how we get there!

EXCLUSIVE LIMITED TIME OFFER

Don't miss out on the opportunity to Sell more products, close more deals and as a result, make more money.


This is the best deal in the industry to get yourself up to the next level!

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